This documentary will showcase Pasar Santa in its current state, featuring its modern stores and their strategies for survival and marketing. It will delve into the challenges faced during its journey, focusing on the revitalization efforts, including infrastructure development, promotions, and other support programs.
The film will also feature inspiring stories from Pasar Santa’s traders and visitors. Initially, it will present a brief history of Pasar Santa before its transformation into a modern market. Subsequently, it will highlight the daily activities of traders and shoppers. This documentary aims to positively impact both traders and customers, particularly the lives of Gen-Z youth.